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- Technical Specifications
- About the Video Packages
About the Video Packages
A framework with three levels of production-technical complexity
The video packages represent tangible modernisations in both sound and picture, as well as how SVT works with content from a technical perspective. The packages standardise expectations based on predefined values throughout the video chain.
- Small – for content that needs to be produced quickly and securely, such as news.
- Medium – a “sweet spot” for our regular programming, films and series, focusing on the viewing experience.
- Large – dedicated to our major productions where we join forces across the organisation, such as The History of Sweden, with a focus on maximising the viewing experience and ensuring long-term sustainability.
For the audience, the main effect will be an improved and more modern viewing experience. The content will be represented with a higher perceived quality, in both sound and image, across online and broadcast platforms, creating a stronger sense of presence for the viewer. In addition, this same technical advancement will enable us to distribute content in a more cost-effective way, which naturally helps to save the viewer’s data plan.
The clearest, and by far the greatest, advantage is that the video packages technically modernise how SVT works with content. The video packages help us streamline our internal workflows and enhance the viewing experience. Internally, this can be summarised into three main benefits:
- Clarity around technical complexity, creating a shared language for technical specifications across all stages, from production to distribution.
- Modernisation of material archiving, ensuring that content is future-proof.
- Greater return on invested work hours, through improved efficiency.
By standardising formats for sound and image within our workflows, the video packages also make it much clearer for individual employees to understand what applies to a given production. In practice, this standardisation means that we are introducing new technical specifications at SVT, detailing exactly how to work with the Small, Medium, and Large packages.
In turn, this makes it easier for the various stages of production, post-production, and distribution to prioritise resources — so that, for example, large drama productions can achieve higher quality, while news clips can reach faster and more efficient publication flows.
Contact information
Video Lead: Thomas Palmkvist
Email: thomas.palmkvist@svt.se
Phone: +46 70 401 00 46
Adress: Oxenstiernsgatan 34, 105 10 Stockholm, Sweden